ABT Framework Student Resource Page Round 19 – STRI & OPEN

ABT Framework Student Resource Page
Round 19 – STRI & OPEN


Working Circles

Course Dates & Time

Sign up to host your Working Circle here (separate page)

Sign up to participate in Working Circles (separate page)

Before the first class

Download previous chat logs (separate page)

Session 1 Resources –  Intro – Outer Circle

Session 2 Resources – Singular Narrative

Session 3 Resources – Hero’s Journey

Session 4 Resources – Classical Design

Session 5 Resources – The Fool with Patty Limerick

Session 6 Resources – Listening with Brian Palermo

Session 7 Resources – Business with Park Howell

Session 8 Resources – Proposals with Dianna Padilla

Session 9 Resources – Narrative is Leadership

Session 10 Resources – Narrative Spiral with Nancy Knowlton

The ABT Framework Google Group

Coaching Circles with Matthew David

Social Media – Keep up with us on the web

Additional Resources

Working Circles 

Synopsis on Working Circles – If you’re new to Working Circles, start by reading this.

Working Circle Half Hour Schedule – Use this to guide you through how to host your half hour Working Circle.

To complete the class, you must sign up to host 1 Working Circle and sign up to participate in 2 Working Circles.

Sign up to host a Working Circle

  • Pick an available half hour time slot on this page
  • Fill in your first name, last name, and a short title for your Working Circle based on your ABT.

Host responsibilities

  • Email your participants your ABT before the Working Circle so they have time to review it – we’ll send you the list of your participants’ email addresses 3-5 days ahead of time. 
  • You can send your participants a revised ABT of what you originally submitted to class or use a brand new ABT all together.
  • During the Working Circle, use the ABT Blue Card and follow the half hour schedule.
  • You’re the moderator of the discussion, so do your best to make sure everyone gets a chance to speak and provide input.  
  • We’ll send you and your participants a Webex link for your Working Circle 3-5 days before you’re scheduled to host, so no need to worry about that.

Participant responsibilities

  • Sign up to participate in a minimum of 2 Working Circles.  Sign up here.
  • Review the ABT that the host sent you ahead of time and come up with your version of the 5 Word Problem (this will be discussed in class) for the host’s ABT before the Working Circle starts.
  • (Optional)  Participants can rewrite the host’s ABT and present the rewritten ABT to the host during the Working Circle.  This approach is for participants who want a little extra practice and to give the host more options and ideas for rewriting their ABT.  So far we’ve had reports back that hosts are incredibly grateful when participants do this.
  • Be prepared to use the ABT Blue Card and all the tools you’ve learned in class to help the host clarify their narrative.

Course Dates & Time 

8:00 AM PST (Los Angeles Time) / 11:00 AM EST (Panama Time)

Nov. 9, 16, 18, 23, 30
Dec. 2, 7, 9, 14, 16


Before the first class 

Sign up to host a Working Circle (see above)

Download the ABT Blue Card – Have it open or printed out and ready for each class.

Watch the AAAS video:

Session 1 Resources – Intro – Outer Circle

If you had an ABT Build session and want to get your notes from the chat, then you can download previous chat logs here.  

Risk Communication on Climate:  Mental Models and Mass Balance – The IPCC Report on climate change is supposed to be simple enough for policy makers to interpret it, but it’s so complicated that even MIT grads with STEM backgrounds can’t decipher it.

Medical Obfuscation: Structure and Function  – Michael Crichton’s paper on how medical communication does NOT have to be as complicated as it is.

UN climate reports are increasingly unreadable – This is what we’re fighting against.

Optional Exercise #1: The 5 Word Problem

“What’s the problem?” is the most common question Randy asks during the ABT Builds. For this exercise, try to finish this sentence “The problem is _____” and use only 5 additional words.

Examples: The problem is bad resource management.

The problem is the old method doesn’t work.

The problem is we have bad data.

Stripping down your problem to just 5 words can really help you clarify what your narrative is really all about.

Session 2 Resources – Singular Narrative

Chat Logs

The A.I. episode of the ABT Time Podcast that Randy mentioned in class:

The One Thing:

Nicholas Kristof’s Advice for Saving the World  –  The importance of the singular narrative.  Once you increase the size of a narrative from one person in need to two people in need, compassion drops in the audience.

Compassion Fade: Affect and Charity Are Greatest for a Single Child in Need – The Research Article that “Advice for Saving the World” references.

Is the scientific paper a fraud? – The real world is “and, and, and,” but the scientific paper is crafted into the IMRAD template to create a narrative.

Week 1 Working Circles are available.  Sign up to participate here.

Optional Exercise #2: Using the Dobzhansky Template to find your “One Thing.”

Restructure your ABT in the form of a Dobzhansky Template to help you find your singular narrative.

Dobzhansky Template: Nothing in _______ makes sense, except in the light of ________.

Examples: Nothing in biology makes sense, except in the light of evolution.

Nothing in geology makes sense, except in the light of plate tectonics.

Nothing in the management of mule deer makes sense except in the light of correctly estimating abundance.

Nothing in the challenge of teaching human anatomy makes sense except in the light of time management.

Session 3 Resources – Hero’s Journey

Chat Logs

Matthew Winkler Video: What makes a hero? – We only watched the first two minutes in class.  Watch this to the end to see how the hero’s journey applies to your life:

The ABT Time episode featuring Shirley Malcom:

Dr. Wenowdis


Oprah’s Golden Globes Speech – A great example of using Nested ABTs.  Color coded in the ABT format.

Bankspeak: The Language of World Bank Reports, 1946–2012 – The Literary Lab report on how the World Bank reports are completely unreadable, due in no small part to the overuse of the word “and” to glue together contradicting statements.

Three Forms of the ABT – It’s recommended you read this excerpt from “Houston, We Have a Narrative” and get an understanding of the cABT (Conversational ABT).

Optional Exercise #3: cABT – Starting from simplicity

Randy might ask you the cABT version of your ABT, so for this exercise you’ll prepare your cABT ahead of time.

The cABT should have all specifics stripped off of it. Use nothing but generic words, like “thing” and “stuff.” For example, if your ABT dealt with a new way to clean junk from the ocean that’s an improvement and the old system is outdated, the cABT would be “We had a thing we were using for a while, but it’s not working that great, so now we want to use a better thing.”

See? We can’t tell that you’re working on cleaning the environment. You could just as well be telling me that you’re implementing a new accounting system at your bank for all we know. That makes it a good cABT.

This exercise is important in making sure you have an easily understood base narrative, that you really know what the narrative core of your ABT is all about.  And then from the base cABT, you can start adding specifics again when constructing your kABT.


Session 4 Resources – Classical Design

Chat Logs

Classical Design:

‘Data-Driven’ Campaigns Are Killing the Democratic Party  – The article in which Dave Gold coined the term “Christmas Tree” when looking for an overarching problem.  It’s okay to have several problems in your narrative, but you need to find the overarching Christmas Tree problem for your narrative that all the other problems can hang off of like ornaments.

Elegant vs Clumsy: Why Climate Communication Fails – Randy’s blog post on the infamous “dinosaur speaking at the U.N” climate change video and how it failed to deliver.

Optional Exercise #4 – “This is a story of…” – Process verbs

This is another exercise that would be handy to have done before your in class ABT Build with Randy because Randy asks this question for roughly 99% of ABT Builds.

For this exercise, tell us what your ABT is about by finishing this sentence and using only 3 additional words “This is a story of____.”

It seems simple, but this exercise is tricky because participants tend to focus on the noun, and audiences relate way less to nouns – which tend to be different from one job to another. But verbs about processes tend to be more relatable from one job to another. Common process verbs for ABTs could include adapt, manage, protect, restore, strategize, educate.


  • Protecting a species
  • Strategizing building restoration
  • Managing conservation efforts
  • Restoring wildlife
  • Adapting to change
  • Educating our stakeholders

Look at this example ABT:

Congressional funding is a key requirement for the continuation of important aviation research, and we know that our research allows us to be better able to manage our wildlife habitats and protect endangered species. But program managers don’t feel confident about securing future funding because some research areas are not receiving enough attention. Therefore, we need to effectively promote the proven success in these research areas to secure future funding.

When asked to complete the sentence “This is a story of____,” some possibilities are “This is a story of congressional funding” or “This is a story of aviation research.” But these two sentences lack action. For a story to be a story, it needs action.

Instead of nouns, focus on some possible verbs about processes. If you wanted the verb for the broader story, then the verb might be “secure,” since ultimately the purpose is to secure the future funds. “This is a story of securing future funding.”

Usually you want to get more specific with your process verb to really focus in on the action that you’re taking, so here you might want to go for “promote”:  “This is a story of promoting our successes.” “Promoting” is something many people across many different disciplines have had to deal with.

Try to fill in “This is a story of____” for your ABT using only 3 additional words (focusing on the process verb) or less.

Session 5 Resources – The Fool with Patty Limerick

Chat Logs

Fools and Working Circles

Not My First Rodeo – Patty Limerick’s blog

The Legacy of Conquest: The Unbroken Past of the American West – Patty’s book.

Dancing With Professors: The Trouble With Academic Prose – A New York Times article written by Patty Limerick in 1993 about the problems academics have with communication.  Still relevant today!

Optional Exercise #5: Past, Present, & Future

There’s a few different variations of the kABT.  We’ll be looking at one of them here, the Past-Present-Future ABT.

The Past-Present-Future format isn’t applicable to all topics, but we can experiment and see if it is with yours. For your project, craft the AND in a way to tell the audience what was going on before in your project or your old method for addressing a problem. For the BUT, tell the audience the current problem with the old method of doing things. For the THEREFORE, let us know the solution that you’ll be attempting to implement in the future.

The cABT for a Past-Present-Future ABT might look like: “We were doing this one method for the longest time AND it worked well enough, BUT a new issue came up, THEREFORE now we have to fix it by doing a new thing.”

You could also attempt an IF/THEN in a Past-Present-Future ABT, for example: “We were doing this one method for the longest time AND it worked well enough, BUT a new issue came up and IF we don’t fix it THEN it’s going to get really bad, THEREFORE now we have to fix it by doing a new thing.”

Try filling in the details with your own project and make your own kABT using the Past-Present-Future ABT format.

Or fill in the details with facts about your life to make a Past-Present-Future ABT for introducing yourself at parties or networking events: “I was doing this one thing, BUT then a big issue came up, THEREFORE now I’m focusing on this other thing.”

And you can break out the Past-Present-Future ABT if you’re ever put on the spot by your employer with a question on where you’re at with a project at work.  cABT:  “Well boss, we got all this stuff done and it’s working great, but now we’ve got a new problem, so we’ll be doing a bunch of steps to fix it.”  Fill in the details to that cABT on the fly and your boss should be up to speed on what you’re up to.

Session 6 Resources – Listening with Brian Palermo

Chat Logs

Audience focused communication requires listening:

Brian Palermo’s Resources – Brian offers a number of resource videos on his website, some with interactive exercises built in.  Topics include listening, utilizing emotional intelligence, and audience focused communication.  He also offers online improv training to help improve listening and communication skills.

Rather Than Arming Our Differences, We Need To Embrace Them—and Simply Be NICE – An article on how shared values and first principles can help us bridge divides between different groups.  And for the purposes of our course, where do you bridge that divide?  The blue section.

Optional Exercise #6: Expected Vs Observed – Leading us to the ideal world

Time to look at a different version of the kABT, the Expected Vs Observed ABT.

The Expected Vs Observed ABT isn’t applicable to all topics, but we can experiment and see if it is with yours. For your project, paint a perfect world in the AND in which everything goes right, what you would Expect from your “ideal world.”  Unlike the Past-Present-Future ABT, this time you’re starting the AND out in the ideal, perfect future, not the past.  A positive IF/THEN in the AND is often helpful here in really driving home what the stakes are if all goes according to plan. 

Then for the BUT, tell us the problem that you’re Observing which is interfering with this perfect world you envisioned in the AND.

Finally, for the THEREFORE, tell us how you’ll lead us out of the problem of the BUT and back to the ideal world of the AND.

(This is often a great ABT for people who work on climate change projects.  Climate change has been such an ongoing problem that it’s a part of our past now, so instead of looking at the climate change ridden past, you’re looking at the ideal future where you’re actively solving the problems of climate change in the AND).

A typical Expected Vs Observed cABT: “We’ve got this great project AND IF everything goes to plan THEN we’ll get all kinds of great benefits BUT right now it’s not working because of a problem THEREFORE we need to fix it by doing some stuff.”

Try filling in the details with your own project and make your own kABT using the Expected Vs Observed ABT format.

Session 7 Resources – Business with Park Howell

Chat Logs

Park Howell’s Business of Storytelling Podcast – Randy has been featured on a number of Park’s podcasts.  Here’s the most recent episode with Randy.

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand – Park Howell’s book on using the ABT and the Hero’s Journey to help market your brand.

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging – The business version of the Narrative Gym, written by Park and Randy.

Optional Exercise #7: Audience as Hero

Time to look at a different version of the kABT, the Audience as Hero ABT.

The Audience as Hero ABT isn’t applicable to all topics, but we can experiment and see if it is with yours. In this ABT format, the audience is the hero of their own hero’s journey, and you (or your organization, process, project, product, etc.) act as the sage/mentor character that guides the audience through the special world to the solution.

Audience as Hero ABTs work best when you have a specific course of action that you want the audience to take, such as to buy a product, vote for a ballot measure, support a conservation movement, etc.

For the AND, start with the ordinary world of what you and the audience can agree on as important, properly setting the stakes for something the audience cares about. (Remember the class on Listening? This is where listening to and knowing your audience comes into play.)

For the BUT, tell us the problem that is putting the audience’s important thing at risk.

For the THEREFORE, you (or your organization, process, project, product, etc.) are introduced as the sage/mentor that guides the audience toward the solution to their problems. Remember, you are not the hero of this ABT, the audience is. You are just the guide.

A typical Audience as Hero cABT: “You know that this thing is important to you for some reasons AND IF you have this thing THEN stuff turns out great, BUT this thing is having a problem, THEREFORE we have the solution you can use to fix this problem.”

Try filling in the details with your own project and make your own kABT using the Audience as Hero ABT format.

Session 8 Resources – Proposals with Dianna Padilla

Chat Logs

The Adam Welz episode of the ABT Time podcast that Randy mentioned during class:

Advice on how women should pitch the “BUT”A reply by Dianna to a former student’s question about the bias against women when they use the same strategies as men.

Are You Confused by Scientific Jargon?  So Are Scientists – A New York Times article recommended by Dianna about how jargon clogs up scientific papers to the point that other scientists can’t understand them.  Remember:  your Inner Circle is always smaller than you think it is.

Chaos in the brickyard – A famous Science Magazine letter on scientists and their obsessions.

Optional Exercise #8: We Know This – The proof is in the past

Time for another form of the kABT, the We Know This ABT. Once again, a We Know This ABT isn’t right for every topic, but you can try and see if it is with yours.

A We Know This ABT (or as Randy likes to refer to it as, a Wenowdis ABT) is similar to a Past-Present-Future ABT, but this time instead of using the AND to look back at an old method that no longer works, we’re going to the past to look at a method We Know that works.

Set the AND at a place where you’ve seen past ideal circumstances that are similar to our current circumstances. We’re reaching back to the past for proof that we’re on the correct track, for evidence that this plan is the correct one.

The BUT typically involves what’s preventing you from using this great plan that’s always worked before.

The THEREFORE is your fix to get you back on track to your perfect tired-and-true plan.

cABT: “WE KNOW this process is important and IF we do it THEN we’ve seen great benefits BUT we can’t use it right now because of a problem THEREFORE we need to fix the problem by doing some things.”

Alternate cABT:  “There’s a thing that’s important and WE KNOW IF we use this process on it THEN we’ve seen great benefits BUT we can’t use it right now because of a problem THEREFORE we need to fix the problem by doing some things.”

Fill in the details and see if you can make a We Know This ABT from your topic.

Session 9 Resources – Narrative is Leadership

Chat Logs

The Steve Jobs (ABT Brain) and Bill Gates (AAA Brain) interview.  Skip to 7:11 for the section that Randy showed in class.

AND Frequency and Narrative Index score ratings:

Randy’s Recent Articles:

Optional Exercise #9 Long Form ABTs – See how the pros do it

One of the most common questions we receive is “how can we use the ABT in real life?” Our participants wonder if it’s only used for the summary section, if it’s just a one and done thing.

Not at all.

For this exercise, you’ll go and examine how the pros do it – the journalists and their editors whose job it is to communicate with the widest range of audiences using language that’s meant to engage their readers and keep them reading.

First, pick a major news publication of your choice, a newspaper or magazine.  The New York Times would be best, but you can also try The Atlantic, Time Magazine, The Economist, etc. Pick out one of their front page or featured articles that interests you. The front page and featured articles will be the ones that journalists and editors have given the most amount of scrutiny toward in writing and revising for a tight narrative.

Next, go through the article and find every BUT. (Using ctrl+F or cmd+f is helpful here if you’re computer savvy.) Notice how every BUT presents a new problem that furthers the narrative, driving the story forward. After the BUT sentence there are several sentences of green consequence material or blue agreement material that go toward setting up the next BUT.

Every major story follows this format.

If you’ve feeling especially proactive, copy the news story into a Word or Pages doc and color code what you think are the Blue, Red, and Green sections to see how the story flows throughout. Or if you don’t have the time, Randy did it for you in Oprah’s Golden Globes speech which was an ABT Masterpiece.

Professional journalists (and Oprah’s speechwriters) are masters at stringing together ABTs to talk about complicated problems in a way that’s easily digestible to the broadest audiences.  From here on out, try to be more conscious of the narrative structure that journalists are using on you in these stories, pick up on their patterns, and try to use them in your own writing and presentations.  

Session 10 Resources – Narrative Spiral with Nancy Knowlton

Chat Logs

The Narrative Spiral:

Individuals with greater science literacy and education have more polarized beliefs on controversial science topics – The paper Nancy referenced that shows how science literacy and political affiliation effect belief in controversial topics.  Despite what scientists would like to believe, more information isn’t always the right answer.

Citizens of the Sea: Wondrous Creatures From the Census of Marine Life – Nancy Knowlton’s book.

Earth Optimism – A movement that Nancy is heavily involved in to help highlight the upward rise of the climate movement’s narrative spiral.

Katharine Hayhoe – The Evangelical Christian and Climate Scientist who emphasizes shared values when teaching about climate change.

The ABT Framework Google Group

We have an ABT Framework Google Group set up for all the current students and alumni of the Course. If you join, you’ll be able to create and submit new Working Circles for brand new ABTs for projects that you’re working on to get ABT feedback from others who have trained in this method. And you can participate in new Working Circles from future classes and alumni submissions to help hone your ABT skills.

Also, as graduates of the class, you’re free to come back and audit the entire course for free as often as you like.  We post future classes that you can audit to the Google Groups.

To sign up for the ABT Framework Google Group, you can email Matthew (mattmdavid@gmail.com) a Google account email address (i.e. @gmail.com) to be able to visit the page directly. Or you can send him a non-Google address and still participate by receiving email updates from the Google Group whenever new Working Circles are posted.

Coaching Circles with Matthew David

For those who have completed their in class ABT Build with Randy and already hosted the Working Circle I am now offering special Coaching Circles which will be a combination ABT Build and Working Circle.  These Coaching Circles are for those of you who want a little bit more work and polish done on their ABT, or want to work on a brand new ABT. 

I’ll be taking up to 2 participants per Coaching Circle whose ABTs we will be working on. We’ll spend a little time making sure we’re clear on what each participants’ ABT is about and what the problem is, and after that we’ll see if your ABT conforms to one of the common types of ABTs that we can use as a cABT template (such as Expected vs Observed, Past-Present-Future, We Know This, Audience as Hero) or some combination of templates. If we have time, we’ll also work on places where we can drill down to specifics in your ABT.

After I give everyone their assignments, we’ll break for 10 minutes, during which time each participant will rewrite their ABTs, then we’ll meet back up to go over final fine tuning.

Anyone who wishes to log on as an Observer can contribute in chat, giving feedback and suggestions as we run through the Coaching Circle similar to how we do it during the ABT Builds. 

Requirements to join as a Participant:

  • Must have hosted your Working Circle
  • Complete your in class ABT Build with Randy
  • Sign up for a participant spot on the Working Circle sign up page for one the Coaching Circles.
  • Email me (mattmdavid@gmail.com) the questionnaire below at least 24 hours before the Coaching Circle starts.

No requirements to join as an Observer – just use the Webex link that I put on the sign up page to join in. (Note: Each Coaching Circle’s link will be different).

The sessions will likely run around 45 minutes.

It’s okay to sign up for a Coaching Circle if you haven’t hosted your Working Circle yet but will have hosted it by the time the Coaching Circle starts.


Please email this to me (mattmdavid@gmail.com) at least 24 hours before your Coaching Circle.

1. Please provide your ABT sentence that you want to work on.  You’re free to use a brand new ABT sentence or one that you’ve been revising over the course of the class that you think could still use some work.

2. For your ABT, finish the sentence “This story is about…” and use only three additional words focusing on the verb that deals with the process that you’re working on. See Optional Exercise #4 for details.

3. Finish this sentence using 5 additional words or less: The problem is _______. See Optional Exercise #1 for details

4. What’s the Dobzhansky template for your ABT? See Optional Exercise #2 for details.

Social Media

Science Needs Story – Randy Olson’s Blog.

@ABTAgenda – Follow Randy on Twitter.

ABT Time Podcast – All things ABT, start to finish.  In this weekly hour long post Randy will discuss observations, applications and implications of this powerful tool that is at the core of his narrative training program and effective communication of all forms.  

ABT Framework Course & Story Circles Grads – A private Facebook group just for graduates of the course where you can post about any ABT related topic you find around the ‘net.  Once you request access, we’ll let you in.

Story Circles & ABT Training – An open-to-all Facebook Fan page.

The ABT Agenda Newsletter – We send out a newsletter a few times a year with new ABT related events, news, and course updates.  If you sign up, we promise not to spam you with tons of junk!


Additional Resources

“They Say / I Say” – A book on arguing in an ABT-like style.

Uri Hasson’s Paper on Neurocinematics – For a look at how narrative and non-narrative effects the brain. This paper was referenced in the AAAS video.


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